The purple-carpet radical
Amy Powney, innovative director, Mother of Pearl
East London-based luxurious label Mother of Pearl has long been lauded for its directional design. Still, its willpower toward sustainability has seen it take its rightful vicinity as a British fashion frontrunner. Conscious consumption has been a lifelong ardor for its lengthy-serving dressmaker Amy Powney, who has made sure a green mindset is at the heart of the whole thing they do.
At the emblem’s middle is No Frills, a sustainable series of everyday staples born from an undertaking to create a satisfactory product with a transparent delivery chain, organic materials, and occasional carbon footprint; this is additionally socially obligation and unfastened from animal cruelty.
This attitude — “I always consult with sustainability as a mindset, it’s become a touch like a brain clear out for me,” says Powney — more and more informs the complete Mother of Pearl international and spans cautiously audited factories, providers, and farmers thru to traceability throughout the delivery chain. On the buying website, every garment is labeled with up to 10 sustainable attributes, from fabric derived from sustainable forestry methods to responsible water consumption. Even the studio is a plastic-bottle-free quarter that uses eco-electricity suppliers and offers a package-free vegetarian lunch scheme.
What sets the logo aside the most is its sustainable antidote to the one-wear-only eveningwear market, with digitally published attire with bamboo silk linings and declaration coats made from recycled wool designed to be worn and cherished forever. She’s even branched out into eco-friendly bridalwear.