Meet the girl’s marketers who’re tapping AI to revolutionize fashion e-commerce

by Marie Rodriguez

If facts are the new oil, synthetic intelligence is the brand new power. AI is supporting e-sellers to add a non-public contact to the shopping revel in for shoppers. India’s e-commerce market is envisioned to be well worth $84 billion through 2021 (as in line with the present-day RAI report), which means extra offline merchants are coming online. And one of the sectors seeing a revolution, courtesy of AI, is style retail. Fashion outlets.

eVen those from small towns are embracing era, to be seen at par with or as more progressive than their counterparts in metro towns. And some girls-led startups are guiding them. HerStory talked to 3 women foremost about the AI revolution in style trade on their adventure and how they’re assisting corporations in integrating AI with their lengthy-term plans.

Mirror, reflect on the wall.

Meghna Saraogi, formerly an image fashion designer, in 2016 released StyleDotMe, which became seed-funded via the Indian Angel Network. The app shall we customers get on the spot style advice from no longer just buddies and fans, but from professionals worldwide with immediate polls and balloting alternatives.

The Delhi-primarily based startup’s latest imparting – mirror –lets human beings strive on things through augmented truth (AR) on digital platforms of customer brands, through iPads. Users can see themselves in unique jewelry merchandise on a bigger screen and might take pictures and proportion on social media.

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