Meet the girl’s marketers who’re tapping AI to revolutionize fashion e-commerce

by Marie Rodriguez

If facts are the new oil, synthetic intelligence is the new power. AI is supporting e-sellers to add a non-public contact to the shopping revel for shoppers. India’s e-commerce market is envisioned to be well worth $84 billion through 2021 (in line with the present-day RAI report), meaning extra offline merchants are coming online. And one of the sectors seeing a revolution, courtesy of AI, is style retail. Fashion outlets.

Meet the girl's marketers who're tapping AI to revolutionize fashion e-commerce 3

Even those from small towns are embracing the era to be seen as par with or more progressive than their counterparts in metro towns. And some girls-led startups are guiding them. HerStory talked to 3 women foremost about the AI revolution in style trade on their adventure and how they’re assisting corporations in integrating AI with their lengthy-term plans.

Mirror, reflect on the wall.

Meghna Saraogi, formerly an image fashion designer, 2016 released StyleDotMe, which became seed-funded via the Indian Angel Network. The app shall we customers get on-the-spot advadvice from notnd fans but from professionals worldwide with immediate polls and balloting alternatives.

The Delhi-primarily based startup’s latest imparting – mirror –lets humans strive on things through augmented truth (AR) on digital platforms of customer brands, through iPads. Users can see themselves in unique jewelry merchandise on a bigger screen and might take pictures and proportions on social media.

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