When it involves style collaborations, Masaba Gupta is a pro. The fashion designer’s signature pop colors and kitschy motifs—from cows to candy—have observed their way into institutions with Tata Nano, Titan, Lakmé, Budweiser, and Levi’s. But 2019 is turning out to be eventful even for this serial collaborator. Gupta’s new jewelry collection with Tribe with the aid of Amrapali changed launched in February, observed with the assistance of a handloom group-up with Ekaya in April, providing a cricket-themed campaign. But the 12 months’ most significant collaboration is ready to return—Gupta’s line of products for Game Of Thrones, slated to launch for the duration of the final season’s gold standard. Ask her if there are any more fantastic collaborations this year, and they answer, giggling, “Oh God, I hope not!”
This is a big year for House Of Masaba as it marks a decade within the business, and Gupta admits to spreading herself thin. Apart from the collaborations, she opened new stores in Delhi, Chennai, and Kolkata and released her Swim/Resort Wear 2019 series in March. And there’s greater developing, she tells Lounge. Edited excerpts from a smartphone interview:
Tell us approximately your ‘Game Of Thrones’ collaboration.
I can’t explain, but we have a legitimate license for apparel and jewelry. We are making some tech accessories properly: electricity banks, telephone covers, and pop sockets. We want to make it something Game Of Thrones stands for, even for folks who won’t have been fanatics but are coming across it. We might be doing quite a few interests around this. Incidentally, I said no while Black White Orange (the logo licensing start-up legal to create merchandise for HBO in India) got here approximately two years back. I became snowed in and couldn’t see how I could commit to doing this. But then I turned to New York and saw that the forged was on the duvet of Time. I think I should be doing this, and we know them again. Luckily, the license became nonetheless to be had. HBO has worked with us at each step to ensure that the entirety is consistent with the class they’ve created for the display.