The Next Big 2019 Fashion Trend

by Marie Rodriguez

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A few months ago, I found out my boyfriend of 11 years is allergic to cherries.

“I advised you this,” he insisted. “I’m allergic to cherries—and shrimp.”

As he changed into announcing this, we were sitting across from each other, each sporting tie-dyed sweatshirts. Mine had a shrimp appliqué on it; his, a cherry. Both had been mine.

Despite his allergic reactions, he was keen on cherry prints, a fashion that took over style—and my closet—in 2018. Designers like Susan Alexandra, Harley Viera Newton, and Mercedes Salazar launched cutesy portions stimulated by the stone fruit.

The fashion caught on brief. Celebrities like Selena Gomez, Ariel Winter, and Kaia Gerber have been photographed wearing cherry prints. During Fashion Week, it wasn’t unusual to look a version or influencer carrying a cherry bag or carrying a cherry-print something.

Of all the cherry objects that made their manner into my cloth cabinet closing year, that sweatshirt was my favorite. I sold it from Kozak, an emblem in New York that makes confined-edition tie-dyed portions with amusing appliqués. I loved it so much I determined to shop for some other one—this time with a shrimp on it.

I began carrying my shrimp sweatshirt everywhere. That’s after I started noticing comparable crustacean-stimulated style gadgets doping up on my Instagram. The London-based brand Shrimps featured its namesake prominently in a collaboration with Converse. Susan Alexandra turned into promoting a pair of shrimp studs, a shrimp bracelet, and a shrimp necklace. A new brand virtually named Prawn Cocktail began gaining a following many of the fashion crowd. I asked myself: Is shrimp the 2019 version of the cherry?

“Shrimp is my preferred meals!” Susan Korn, the designer at the back of Susan Alexandra, tells me. “I definitely sense a fashion brewing, in particular at a time when we appear to fashion as a distraction from the weight of the out of doors international. Shrimps constitute parties and decadence and summer season evenings on Italian coasts.”

With just over 6,000 followers, Prawn Cocktail is slowly emerging as one of the style crowd’s favorite purveyors of specific, shrimp-inspired portions. Melbourne-based dressmaker Beatrix Rowe sells hand-painted vintage baggage with prawns on them, and says the account has “slowly received a small but exceedingly devoted following.”

“People appear pleasantly amazed on the area of interest of Prawn purses,” Roxy says. Almost all the baggage currently indexed on its internet site have offered out after being photographed throughout the most recent Fashion Week.

It’s no longer simply add-ons getting the shrimp treatment: Rachel Antonoff’s spring 2019 collection changed into stimulated through “the concept of a beachy print that your dad would possibly purchase as a massive Hawaiian shirt on an own family vacation,” she says. Front and center? A prawn-print skirt and bra pinnacle, intended to be worn as a fixed.

The brand Shrimps might be the originator of this fashion—not best due to its name but because of its brand, offering two little crimson shrimp facing every other, in the form of a coronary heart. Designer Hannah Weiland says the name firstly came from her adolescence nickname, however, she loves incorporating shrimp into her collections when she will be able to.

“There’s something truly candy and fun approximately them that simply works,” she explains.

“I see a bright future for the shrimp,” Paige Kozak, the fashion designer of my shrimp sweatshirt, tells me. “This might just be me. But shrimp feels like a hybrid of the conch shell and cherry crazes. Shrimp are amusing, irreverent—something acquainted however sparkling in their utility to fashion. Perfect for the summer season. Viva l. A. Shrimp!”

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