After a -month’s closure, the famous Ferndale ice cream store Treat Dreams reopened over the weekend with an up-to-date lineup of over-the-top chocolates. In January, the creamery’s founder Scott Moloney introduced a new partnership with D’Vine Cookies owner Rebecca Abel that coincided with a rebrand of the flagship shop at 22965 Woodward Ave. Abel tells Eater that the newly dubbed Treat Dreams Dessert Emporium underwent complete gut preservation as a part of the revamp and now sports a “present-day commercial” indoors with white cork countertops and black upholstered sales space seating. A new gift keeps vicinity sells retail goodies from neighborhood purveyors, including Spun Sugar Detroit cotton sweet, Dave’s Sweet Tooth Toffee, and Guilt Chocolate bonbons. “It’s a comfy region to come for dessert,” she says.
The menu has additionally gone through a prime retool and now sports a listing of “Instagram-worthy desserts,” Abel says.
Customers can assume to find alternatives like a giant, five-pound ice cream sandwiches referred to as Dreamwiches at the menu along with 14-layer desserts, towering ice cream sundaes, fancy torched marshmallow-crowned warm goodies, and D’Vine’s logo of edible cookie dough. Visitors who’d want to pattern a few desserts can order a “fleet” — Treat Dreams’ model of a beverage flight with 1/2 scoops of objects like tiramisu, cheesecake, bread pudding, and cookie dough ice cream.
The dessert bar also sells Cannelle Patisserie macarons, pies from Rock City Pies (the Ferndale-born employer operated by Rock City Eatery), Zingerman’s espresso, and coffee liquids. Abel and Moloney plan to expand into breakfast within the destiny with cinnamon rolls and other baked goods.