Thank you so much for doing this with us, Melanie! Can you tell us a story about what brought you to this precise professional direction? I studied journalism in college, and I always thought I’d end up in a newsroom telling difficult-hitting tales about what happened inside the international. However, once I turned into the hunt for an activity, I found my competencies as a reporter, interviewer, and content material author have been highly supportive within the advertising and marketing world; I found out that many entrepreneurs desired to embrace content marketing and emblem content but weren’t sure how to come up with differentiated content material thoughts, create compelling content, and distribute it strategically. I joined the Huffington Post in the early days of HuffPost Partner Studio, supporting our ad partners to tell memories that might enchant our target audience. I later moved to The New York Times, where I helped form T Brand Studio and taught our advertisers how to create content material that would attract an NYT audience.
As the Director of Creative Strategy at Time Inc., I laid the groundwork for a logo storytelling crew that might serve as ad companions for all 35 US magazines. I decided to take my task of instructing marketers on the power of logo storytelling worldwide in 2016, launching the speakme and schooling organization, which is now StoryFuel.