Online publisher GiveMeSport has hired journalist Benny Bonsu as its first head of girls’ recreation, tasked with building a devoted women’s editorial brand to satisfy developing fan demand. An award-triumphing broadcaster, Bonsu has formerly labored for the NBA, BBC’s World Service, and Matchroom Sport. She’s also produced a couple of tvs series across Africa and written for True Africa mag, profiling African athletes within the Premier League e, NBA, athe NFL.
She will now head up GiveMeSport Women, leading its editorial efforts in a space that the identity has recognized as an area of growing hobby for readers and advertisers. The massive lease comes as manufacturers increasingly try to align themselves with women’s sports activities. So a long way, with the Fifa Women’s World Cup scheduled for a summer season, soccer has been the principal benefactor of a renewed interest from advertisers.
Earlier this week, Coca-Cola announced it would sponsor Channel Four’s new display, Women’s Football World. Last month, Barclay’s inked a multi-million-pound three-year deal with the Women’s Super League or, even greater currently, Boots discovered plans to sponsor all the countrywide teams in the UK and Ireland. 2018 M, ars renewed its FA deal and extended the contract to the England girls and incapacity teams.
With readers stressing greater exposure and coverage of sportswomen and women athletes, the bonus’s remit for GiveMeSport Women will cover more than football. She will lead the development and advent of ladies’ sports activities coverage across the board as the writer deepens its commitment to reporting in the discipline.