Online publisher GiveMeSport has hired journalist Benny Bonsu as its first head of girls’ recreation, tasked with building a devoted women’s editorial brand to satisfy developing demand from fans.
An award-triumphing broadcaster, Bonsu has formerly labored for the NBA, BBC’s World Service, and Matchroom Sport. She’s also produced a couple of TVs suggests across Africa, and written for True Africa mag profiling African athletes within the Premier League, NBA, and NFL.
She will now head up GiveMeSport Women, leading its editorial efforts in a space which the identity has recognized as an area of growing hobby for readers and advertisers.
The massive lease comes as manufacturers are increasingly more trying to align themselves with women’s sports activities. So a long way, with the Fifa Women’s World Cup scheduled for a summer season, soccer has been the principal benefactor of a renewed interest from advertisers.
Earlier this week, Coca-Cola announced it became to sponsor Channel four’s new display Women’s Football World. Last month, Barclay’s inked a multi-million pound three-year deal of the Women’s Super League or even greater currently Boots discovered plans to sponsors all the countrywide teams in the UK and Ireland. In 2018, Mars renewed its very own FA deal and extended the contract to the England girls and incapacity teams.
With readers stressful greater exposure and coverage of sportswomen and woman athletes, but, Bonsu’s remit for GiveMeSport Women will cover more than simply football. She will lead on development and advent of ladies’ sports activities coverage across the board as the writer deepens its commitment to reporting in the discipline.
GiveMeSport Women will go live in mid-April to cover the SSE Women’s FA Cup. It may also shine a highlight at the Netball World Cup in July amongst different activities thru editorial, original video, social content, podcasts, and episodic series.
The content material can be absolutely included in the main website, along with new, standalone social channels.
Despite the surging variety of gamers, audiences, emblem investment, and wider hobby, women’s sports coverage remains deeply underserved throughout the media.
According to the publisher’s very own numbers, forty% of all athletes are ladies, but handiest 7% of the UK media’s sports insurance is dedicated to them.
“We need GiveMeSport Women to become the home of women’s sports activities coverage globally,” Bonsu defined. “This may be a platform in which we champion lady athletes and encourage women and girls who want to be like their heroes through content material this is unique, honest and unapologetically bold.”
She may even paintings alongside the group’s head of editorial, Patrick Surlis, to develop its academy initiative – which matches with journalism students at universities together with Brighton University and Southampton Solent University – and provide opportunities for aspiring woman sports newshounds. Her efforts right here will be targeted on broadening the academy’s scope to provide more factors of access for each lady graduates and BAME college students.
GiveMeSport claims to attain 30 million lovers a month throughout its numerous channels, together with Facebook.
Rick Waterlow, coping with the director for the identify stated: “We’re extremely joyful to carry such a prodigious and ambitious expertise as Benny into the group. Producing and surfacing splendid testimonies across the breadth of global sports activities is what we attempt to do on each day basis.
“Under Benny’s stewardship, GiveMeSport will be deepening its lengthy-term commitment to presenting the excellent insurance throughout all sports no matter gender, for enthusiasts everywhere.”