Online publisher GiveMeSport has hired journalist Benny Bonsu as its first head of girls’ recreation, tasked with building a devoted women’s editorial brand to satisfy developing demand from fans. An award-triumphing broadcaster, Bonsu has formerly labored for the NBA, BBC’s World Service, and Matchroom Sport. She’s also produced a couple of tvs suggests across Africa and written for True Africa mag profiling African athletes within the Premier League, NBA, and NFL.
She will now head up GiveMeSport Women, leading its editorial efforts in a space that the identity has recognized as an area of growing hobby for readers and advertisers. The massive lease comes as manufacturers are increasingly more trying to align themselves with women’s sports activities. So a long way, with the Fifa Women’s World Cup scheduled for a summer season, soccer has been the principal benefactor of a renewed interest from advertisers.
Earlier this week, Coca-Cola announced it would sponsor Channel four’s new display, Women’s Football World. Last month, Barclay’s inked a multi-million pound three-year deal of the Women’s Super League or even greater currently Boots discovered plans to sponsor all the countrywide teams in the UK and Ireland. In 2018, Mars renewed its FA deal and extended the contract to the England girls and incapacity teams.
With readers stressful greater exposure and coverage of sportswomen and woman athletes, but Bonsu’s remit for GiveMeSport Women will cover more than simply football. She will lead the development and advent of ladies’ sports activities coverage across the board as the writer deepens its commitment to reporting in the discipline.