UK publishers turn to girls’ sports as untapped boom region

by Marie Rodriguez

U.K. Media insurance of ladies’ sports has been left out for years. But now, more and more U.K. Publishers are starting to prioritize ladies’ sports activities as a first-rate part of their editorial mandates.

Of the national publishers, The Telegraph has been a number of the first to pledge its long-time period dedication to girls’ sports publicly. Last month, the writer found out it has appointed a devoted team of 4 workforces to run the women’s sports vertical in conjunction with a community of individuals like Judy Murray and England football vice-captain Jordan Nobbs.

Other virtual media publishers consisting as GiveMeSport and Copa90 have also made severe commitments to readdressing the imbalance, both in terms of the body of workers they entice and insurance. GameSpot launched its first girls’ product on April 15 and has employed award-winning sports broadcaster Benny Bonsu to lead it. She has already hired ten lady staffers from GiveMeSport’s academy, a scholar initiative wherein the writer opens its doors to budding female sports-journalism graduates.

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