The crosshairs, Planned Parenthood is reshaping its image

by Marie Rodriguez

The Trump administration is pushing ahead with its reproductive health timetable. It has rolled out changes to the Title X software, which offers family planning services for low-profit people. It can be designed to have a chilling effect on businesses that provide abortions or consist of this selection in counseling.

It also has nominated federal judges extensively believed to guide nation-degree abortion restrictions.

Against that backdrop, Planned Parenthood, called a staunch defender of abortion rights, is running to recast its public photograph. Under its president, Leana Wen, who took office in November, the country’s biggest reproductive fitness company highlights the breadth of care it affords – treating despair, screening for most cancers and diabetes, and taking on complex health problems like soaring maternal mortality rates.

The crosshairs, Planned Parenthood is reshaping its image 2

SAN FRANCISCO, CA – MAY 16: A view of the Zuckerberg San Francisco General Hospital and Trauma Center on May 16, 2018, in San Francisco, California. In the wake of widespread data breaches at Facebook, patients and nurses at Zuckerberg San Francisco General Hospital and Trauma Center fear for their privacy at the hospital. San Francisco General Hospital changed its name to Zuckerberg San Francisco General in 2015 after Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, donated $75 million to the 147-year-old institution. (Photo by Justin Sullivan/Getty Images)

More: Challenges women should face if Georgia’s ‘fetal heartbeat’ invoice goes into impact, docs and advocates say. Analysts say this approach should buttress Planned Parenthood in opposition to the efforts by using the White House and different abortion fighters. But it’s complex. Even as the agency leans into its community fitness paintings, Wen isn’t forsaking the abortion-associated offerings that have helped shape the organization’s identity – and its opposition. We can’t separate one in all our services.

That’s not how medicinal drug works,” Wen advised Kaiser Health News. This effort to string the needle ought to, if a hit, alternate the public’s notion of Planned Parenthood. But if it backfires, it can make the organization even more vulnerable. Some humans are skeptical of the payoff, given how polarizing abortion politics are.

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