Flexible Office Space Operators Focus on Add-On Services to Develop New Revenue Streams

by Marie Rodriguez

Looking for ways to create a better tenant experience and boost their bottom lines, flexible office operators generate new revenue streams by offering additional on-site services and establishing new business lines. LiquidSpace, a digital marketplace—an Airbnb of flexible office space that partners with co-working operators, serviced office operators, office landlords, and office tenants with sublet space, provides flexible office options to its clients. The company has partnered with Steelcase to provide turn-key design and fit-out of tenant spaces within traditional lease structures.

Flexible Office Space Operators Focus on Add-On Services to Develop New Revenue Streams 3

We’re the one platform where tenants can reach the entire flexible office market,” says Mark Gilbreath, LiquidSpace founder, and CEO, noting that his company simplifies the discovery and transaction process. “Landlords are using our platform and services to create ‘move-in ready’ office space and enter the flexible office economy,” he continues, explaining that many landlords are establishing their flexible office brands to compete with co-working operators. The SWIG Company, an institutional office owner with assets in New York, Los Angeles, and San Francisco, has established its flexible office brand, as have other leading owners, including Washington REIT, Tishman Speyer, and Boston Properties, Gilbreath notes.

Landlords are using our platform and services to create ‘move-in ready’ office space and enter the flexible office economy,” he continues, explaining that many landlords are establishing their flexible office brands to compete with co-working operators. The SWIG Company, an institutional office owner with assets in New York, Los Angeles, and San Francisco, has established its flexible office brand, as have other leading owners, including Washington REIT, Tishman Speyer, and Boston Properties, Gilbreath notes. Major office owners are entering the flexible office economy in response to growing customer demand, he says, noting that successful co-working operators are achieving significant rent premiums over traditional leasing. Achieving a rent premium is dependent on providing additional value to the customer, Gilbreath says—what Lisa Picard, CEO of EQ Office, has described as “the three Fs”: fast, flexible, and fun experience.

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