Jeff Bezos likes to write. A lot. In his annual letter to shareholders, Bezos does more than provide an excellent view of Amazon’s overall performance; he allows shareholders to recognize what makes Amazon distinctive. Bezos usually does one other factor: He attaches a replica of the original annual shareholder letter he wrote in 1997 to reinforce his commitment that Amazon will often function with an attitude that it’s far nonetheless day one.
In a more celebrated current shareholder letter, Bezos demonstrated his knowledge of using language to enhance his ideas, teach others, and command a target audience. However, what’s unique about this letter is that it expands on one of the techniques I have recognized as being the leading cause for the achievement of the employer—six-page narratives and the inner press release.
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Before shifting deeper into this newsletter, I want to clarify that I am not suggesting that the best six-page memos and press releases are the motives for Amazon’s fulfillment. They’re not. Amazon succeeds because it draws and hires the most succesful individuals from all around the international.
Amazon’s Secret Sauce
One of the matters I enjoyed maximum working at Amazon became attending conferences. Why? Because they had been the maximum green and exciting meetings I had ever attended for any business enterprise. Unlike leading groups where humans come to meetings to study PowerPoint slides, Amazon doesn’t use PowerPoint. Ever. Instead, Amazon requires each person to start conferences using studying each word in six-web page memos irrespective of their identity. What makes the memos thrilling is that they’ve written on each aspect of the paper, so, in essence, 12 pages are being read. Most of the six-web page memos I examine additionally contained an inner press launch at the start of the notice to provide an excessive-stage knowledge of the products or services being proposed and discussed.