Fashion, the style arm of Amazon India, is the most important and quickest growing market in India currently, even as one out of every three new customers on Amazon begins their buying with the fashion category, Mayank Shivam, Director of Category Management at Amazon Fashion, informed Financial Express Online.
“We are the largest developing market region in India right now. We stay the quickest growing., stated Shivam in an interview with Financial Express Online, including that it is amongst Amazon’s largest categories. Also, it is the fastest in phrases of acquiring new clients, “with one out of every three new clients beginning their buying journey with fashion. Amazon Fashion claimed it has “the biggest stock (of products) with over 84 million units” that have grown via fifty-five million units in its current season of dresser refresh sale from December 2018, the business enterprise stated.
Mayank declined to comment on Amazon Fashion’s market proportion in India’s online fashion marketplace and growth fee. “There are third-birthday party reports which have been posted earlier; this isn’t something we internally claim,” he stated. As in line with an IMRB, Amazon Fashion recorded the best order percentage in the standalone market throughout the 2017 festive season. The study captured 32,000 humans in two hundred cities.