YOU KNOW THAT brutal final climb in spin magnificence, the only that appears to just now not cease? Don’t beat yourself up over loosening the resistance dial. And the deliberate six-mile run that ended after four and alternate? Not your fault. Your terrible overall performance can be blamed on your underpowered garments. Your tights, your shirts, your sports bras: all pathetic slackers!
So implies Under Armour’s new line of workout gear, as a minimum. UA Rush clothing is infused with a fiber that purportedly reflects your frame warmth to you, penetrating your pores and skin to boom “tissue oxygenation”—and an idea, your stamina. It’s a tall declare, virtually, but now not within the hyper-jargonized global of fitness tech, in which optimization subjects as a great deal as perspiration and mere mortals approach education like elite athletes.
Exercise technological know-how has been around for 75 years. Recently, but, ever-shrinking sensor technology has let us faucet into oceans of facts approximately ourselves. For every drop in that ocean, each resting coronary heart rate and functional electricity threshold, a brand new device has emerged to capture it. Fitness tech has entered a new section supposed now not for hobby itself but education and healing.