A new look at finds simple way to inoculate young adults towards junk food advertising

by Marie Rodriguez

To fight weight problems, public health researchers have been attempting for many years to find a way to persuade teenagers to bypass junk meals and consume healthily, to little avail. One of the most significant barriers is the enormous quantity of meal advertising and marketing youngsters are exposed to daily. That advertising is designed to foster admirable sturdy institutions with junk meals in youngsters’ minds and force overeating—and research has shown that it works.

A new look at finds simple way to inoculate young adults towards junk food advertising 3

A new study from the University of Chicago Booth School of Business reveals that an easy and quick intervention can provide lasting safety for youngsters in opposition to these harmful outcomes of meal advertising. The look at “A Values-Alignment Intervention Protects Adolescents from the Effects of Food Marketing,” published today in Nature Human Behaviour, Chicago Booth’s Christopher J. Bryan, the University of Texas at Austin’s David S. Yeager, and Booth Ph.D.

Candidate Cintia P. Hinojosa finds that reframing how students view marketing campaigns can spur youngsters, specifically boys, to make more healthy daily nutritional alternatives for a prolonged time. The method works partly by tapping into teens’ natural preference for rebellion in opposition to authority. Among the two most significant findings in the test: The intervention produced an enduring alternate in each boy’s and lady’s instant, gut-degree, emotional

reactions to junk food advertising and marketing messages. Teenage Boys, a notoriously tricky organization to convince when it comes to giving up junk food, began making more healthy food and drink choices in their college cafeteria. One of the most thrilling matters is that we got youngsters to have a different negative instantaneous intestine response to junk food and junk food marketing and a more fantastic on-the-spot gut reaction to wholesome foods,” said Bryan.

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