If facts are the new oil, synthetic intelligence is the brand new power. AI is supporting e-sellers add a non-public contact to the shopping revel in for shoppers. India’s e-commerce market is envisioned to be well worth $84 billion through 2021 (as in line with the present day RAI report), which means extra offline merchants are coming on-line. And one of the sectors seeing a revolution, courtesy AI, is style retail.

Fashion outlets, even those from small towns, are embracing era, to be seen at par with or as more progressive than their counterparts in metro towns. And some girls-led startups are guiding them. HerStory talked to 3 women main the AI revolution in style trade on their adventure and the way they’re assisting corporations to integrate AI with their lengthy-term plans.

MirrAR, reflect on the wall
Meghna Saraogi, formerly an image fashion designer, in 2016 released StyleDotMe, which became seed funded via the Indian Angel Network. The app shall we customers get on the spot style advice from no longer just buddies and fans, but from professionals around the world with immediately polls and balloting alternatives.

The Delhi-primarily based startup’s latest imparting – mirror –lets human beings really strive on things through augmented truth (AR) on digital platforms of customer brands, through iPads. Users can see themselves in unique jewelry merchandise on a bigger screen and might take pictures and proportion on social media too.

Meghna recounts that constructing this product took approximately 10 months and that the task turned into an inner secret. “When personnel out of doors the core crew and interns finally were given to see it, they have been amazed. The expression on their face advised us that our attempt had paid off!”

After piloting mirror at Bridal Asia exhibition in August 2018, StyleDotMe partnered with jewelry logo Tanishq for a digital jewelry try-on experience zone at Delhi and Bangalore airports. Tanishq hosts over two hundred designs, with this ‘Virtual Try and Buy’ revel in, thru mirror.

In December 2018, the mirror became provided at an expo quarter at Jaipur Jewellery Show, partnering with eleven jewelers. Meghna recounts that 20 jewelers approached them with upfront price in the ones 3 days. “One woman consumer sincerely hugged me and said God bless you for making this! I assume such tech connects with the quit consumers on an emotional stage.”

Tanishq, PC Jewellers, Farah Khan Jewellery, Amrapali, and numerous small retail jewelers across India are among mirrors customers now. “Many jewelers from tier three and tier four towns take this tech to international expos in Hong Kong, Switzerland, and the Middle East in preference to take a lot of stock,” Meghna says.

Jewelry is a capital-in depth business, and cannot extend without problems. But Murray facilitates jewelers with client acquisition. In shops, they received’t lose out on income because of lack of stock, as clients can pick out items from the catalog and attempt them on in reality.

Meghna claims that mirror created leads really worth Rs 1.25 crore within the first three months, main to conversions of Rs thirteen lakh. “We create high engagement. For example, a median consumer tries on 4-five pieces at jewelry save, whereas on the mirror it will become 22,” she provides.

StyleDotMe follows a SaaS version with mirror; it prices Rs 1 lakh for the annual license to use the product (and now not commission primarily based on conversion). Meghna says that they will damage even soon.

The business enterprise will release a patron version of the software – wherein customers can sincerely try jewelry using their cellular phones – in September 2019.

AI-startup BigThinx became based in Bengaluru by using Shivang Desai and Chandrika Hazarika earlier this year. An MBA graduate, Chandrika has in advance labored at ITC and Space Matrix. The advertising expert, who has about 10 years of enjoying, is keen on easy, well-located, and intuitive excessive-tech products that each person can speedy understand and adapt. Shivang is the CEO and CTO.

BigThinx’ flagship product, the Lifelike app, creates realistic, walkabout 3-D avatars that appearance, degree, and pass like you. All you want to do is upload 3 snapshots whilst you check in on the app and create an avatar with a selfie. You can dress it up with the aid of recreating outfits using pictures and a virtual closet. It also can display you in which you could purchase the product or discover something similar online. You can layout particular clothes by way of selecting from considerable libraries with different clothes, cuts, patterns, photographs, and fabrics.

Chandrika says they knew style is the space AI groups were scared to touch but wanted to take a plunge besides. “We desired to give a client a larger function in using it, compared to the tech to be had now. Lifelike empowers the patron as it is in their hand.”

However, Lyflike’s sales approach is B2B partnerships. Chandrika explains, “When we approach bigger gamers with the generation, they either want exclusivity or need to acquire us. So we work with smaller gamers; we’re now in talks with some.” (The organization continues to be pre-sales.)

The free Android version of the Lifelike app turned into released at the giving up of February and has seen over 500 natural installs without any marketing. BigThinx is angel funded by way of media industry veteran Pradeep Guha, CEO of 9X Media, who’s also a partner-mentor to the founding team.

Take a chew of the PurpleApple

PurpleApple Infosystems is an apps developments organization, which makes a specialty of AR and VR. It turned into founded in Delhi in 2016, with the aid of IT expert Amrutha Valli (now 50) who earlier worked at Wipro and Tata Teleservices. She is an alumnus of Symbiosis Institute of Management Studies and licensed from IIM-B and IIT-Delhi in entrepreneurship programmes.

Leave a comment

Your email address will not be published. Required fields are marked *